Mountain Dew’s last permanent flavor addition was White Out in 2010. Major Melon is available in 20-ounce and two-liter bottles, as well as 12-count cases of 12-ounce cans, according to Food Business News. On September 2nd, 2022, on the Dew Drinker. Mountain Dew Energy (Major Melon) was based on the same flavor profile as its original counterpart but has 180 Milligrams of Caffeine which equals approximately 2 Cups of Coffee, 5 Juice, Zero (0 G) added Sugar, Zinc, and Vitamins A&C Antioxidants. "They also found that watermelon was the number one choice of flavors tested amongst fans, so they knew they had to pull off a formula that delivers a bold watermelon flavor but preserves the refreshing charge of MTN DEW." Mountain Dew Energy (Major Melon) was a Mountain Dew Energy flavor released in 2023 for a limited time. "The brand recognizes that MTN DEW lovers seek out more variety in their beverage options but have an unwavering dedication to the DEW they know and love," a spokesperson told Thrillist. Its apparent mascot, a furrowed-brow, grimacing, oblong character that could easily be confused for a cucumber, seems to dare, more than invite the thirsty consumer to take a taste. Mountain Dew Major Melon is a pink watermelon flavored fizzy elixir available in classic (with 91 mg of caffeine) and zero sugar (with 113 mg of caffeine) options. And now, the first truly new Mountain Dew flavor in over a decade is hitting store shelves. Over the years, they’ve concocted Mountain Dew Code Red, Mountain Dew Voltage, and Mountain Dew Live Wire, not to mention diet versions of the artificially-flavored nectar. Some of my DEWmocracy 2 Mountain Dew Cans, all still unopened and full yummm. This Super Bowl, transport into the world of Mtn Dew Major Melon. Worst: In some weird fever dream, pro wrestler John Cena drives around a candy-colored set asking viewers to count how many bottles there are of Major Melon, the first new flavor from the sugar. The present-day guardians of the radioactive-hued 81 year old novelty beverage simply do not stop innovating. “The character-driven design communicates the bold watermelon flavor while telling a story, and we’re really excited to deliver a unique, stand-out offering for the passionate and loyal DEW consumers.Much like the consequences to your mind and body after guzzling a bottle or two, Mountain Dew is the novelty beverage that just won’t quit. “MTN DEW Major Melon is the first new permanent flavor in over a decade and the design evokes fearlessness and fun,” said Leon Imas, VP Design, Beverage & Experience, PepsiCo Beverages North America. The more unique we can make it the more they desire it for their collection of DEW memories. Whoever counted all 243 bottles of MTN Dew Major Melon in our commercial, and tweeted the correct amount first, won 1,000,000. They’re always searching for what’s new and have almost a “collector’s mindset” when it comes to new DEW products. All other major melon-flavored products, like Mountain Dew major melon. They have shown deep loyalty for flavors and LTOs in the past and an increasing affinity for unique designs that stand out as much as our bold flavors do. Ultimately, major melon did not win the vote, and the flavor ended up being discontinued. This launch represents a new era and shift in visual strategy for MTN DEW flavors by moving into character driven design narratives that also communicate the bold flavor, helping consumers find new flavors faster as well as building equity.ĭEW Nation is a passionate and vocal fan base. The naming, visual identity, Illustration & packaging were all created in-house by our Design team. Our MTN DEW brand just announced the first new permanent flavor in ten years, MTN DEW Major Melon, featuring the great taste of watermelon with a DEW twist.
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